ETF Investment

Precision Diversification With Exchange-Traded Funds

We leverage ETFs to implement core exposures, tactical tilts, and factor sleeves with speed, liquidity, and full transparency.

Understanding ETFs

ETF Basics

ETFs trade like equities but deliver diversified exposure to equities, credit, commodities, or bespoke themes. Key advantages include:

1

Diversification

Instantly own baskets of securities, lowering single-name risk.
2

Low Costs

Expense ratios often under 0.20%, keeping more of the gross return in your pocket.
3

Transparency & Liquidity

Intra-day liquidity, quoted spreads, and daily disclosure create accountability.

The ETF Mechanism

Market-cap weighted vehicles that mirror flagship benchmarks with ultra-low fees—our foundation for beta exposure.

Example: $100,000 allocated to an S&P 500 ETF yields diversified U.S. equity exposure for roughly $30 in annual fees.

Semi-transparent vehicles where seasoned managers pursue alpha within an ETF wrapper, maintaining tax efficiency while targeting excess return.

Example: $100,000 in an active growth ETF that outperforms by 200 bps nets ~$1,250 of excess gain after fees.

Rules-based access to thematic or sector baskets, allowing us to express conviction trades without concentration in single names.

Example: $50,000 allocation to an AI ETF spreads exposure across 50+ innovators rather than betting on one stock.

Smart-beta construction that overweights value, quality, momentum, or low volatility factors to fine-tune risk/return characteristics.

Example: High Dividend ETF holding 50+ stocks with above-average yields = 3.5% yield vs 1.8% market average.

Our Approach

Anchor portfolios with broad, low-cost core ETFs, then add satellite exposures for themes, factors, or tactical views.

Curate 15–25 complementary instruments to balance geography, sector, duration, and currency exposure.

Favor issuers with credible ESG methodologies and stewardship to ensure values alignment without compromising return objectives.